By 2025, privacy lawsuits and claims related to the processing of biometric information and cyber-physical systems will have resulted in more than
“Autonomous vehicles, drones that capture video, smart buildings and smart cities are cyber-physical systems that capture biometrics of all kinds,” said
During his session at the Gartner Security & Risk Management Summit, which takes place virtually in the
“In such cases, it is important that security and risk managers and privacy officers consider alternative and less invasive means to achieve the intended objectives, explaining all the necessary information to the client without any caveat,” Willemsen added.
Some multinational consumer-facing organizations are actively moving towards a self-service model through privacy portals and intake forms. Their intention is not just to avoid regulatory fines, but also to build customer trust and maintain a positive sentiment towards the brand.
Privacy budgets will grow, enabling privacy to move from compliance to competitive advantage
Gartner predicts that by 2024, the average annual budget of large organizations for privacy will exceed
Privacy budgets have gone from
Gartner recommends that organizations first gain full and detailed control over all personal data processing activities before they can transfer that control to the individual. One way to do this is to use privacy rights and consent management services. “The customer will experience the difference between having to wait weeks for an incomplete answer, or having full access to the answer to the question ‘what data is an organization processing on me in seconds?’ That difference is where trust is won or lost,” Willemsen said.
Depending on the maturity of their privacy programs, organizations move beyond compliance-focused work to customer-centric activities. For example, enabling customer experience professionals to address customer complaints about lack of transparency and privacy UX automation, or providing access to privacy rights to all global customers, whether they whether obliged to do so or not, by treating customers fairly on an international scale.
Gartner customers can learn more in “Predicts 2022: Privacy Risk Expands”.
Learn about the top priorities for security and privacy leaders in 2022 in the 2022 Leadership Vision for Security and Risk Management Leaders.
About the Gartner Security and Risk Management Summit
The Gartner Security and Risk Management Summit 2022 provides analysis of the latest security trends and how to manage risk and build resilience. Follow conference news on the Gartner Newsroom and on Twitter using #GartnerSEC.
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About Gartner’s Information Technology Practice
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