Open World of Uses Biometric Human Scanning Tools


Have you heard of a guy who is fed up with buying clothes that don’t fit him and a physiologist studying injuries in Australian football who started to think over a bottle of fine wine?

Okay, maybe not. But this is how Advanced Human Imaging (AHI), the human digitization technology based on smartphones, was born. It is a software platform that uses biometrics and smartphones to help a wide range of businesses, from retailers to healthcare platforms to insurance companies, tailor programs. and services to the specific needs of an individual.

As a bodybuilder in his youth, Vlado Bosanac would shop for clothes online, hoping to find something that would suit his shape and size better. Nine times out of 10, what happened wasn’t right, so let’s go.

Years later, Bosanac met a sports physiologist who captured videos of Australian Football League players, turned them into avatars, and used information about the weight and strength of subjects to determine exactly how the sport played. notoriously brutal (full contact, no helmet or pads) injured themselves.

“The moment I looked at it I thought, ‘If you could actually measure the human form, rather than just impact and strength, it would be the holy grail to be able to buy something online that is right for you. “Bosanac said of PYMNTS’s Karen Webster in an interview.

Today, Bosanac is CEO of AHI, which made its Nasdaq debut on November 23. The company offers software development kits that allow businesses to leverage smartphone cameras to perform body scans, creating apps that help consumers shop for clothes, capture health and wellness. data, perform health assessments and track personal fitness.

“Now here we are with a company that not only measures the human form, but also does a myriad of other things,” said Bosanac. “Clothing, which was the highlight of our trip and where we wanted to go, has become the very small part of what we do now. “

A truly tailored customer experience

Like so many businesses in the mobile space, AHI has seen companies embrace its technology as they seek to attract and retain customers who have grown to see their cell phones as extensions of themselves.

AHI technology, Bosanac said, allows apps to get a very accurate picture of what they look like – a boon for creating tactile experiences despite social distancing. Bosanac explained that AHI’s scans capture 12,000 physical data points.

When it comes to health and fitness, those 12,000 points can dynamically deliver an accurate physical assessment – along with a body mass index – on the spot, to a clinician or trainer. In retail applications, it can measure home shopping customers more accurately than a tailor’s tape measure.

And all of this anonymously, creating a real-time avatar, overlaying data points on it, and deleting the actual image before uploading it.

“In that 30-second capture, they’re used, calculated, and removed, and you get an avatar with all of your dimensions,” Bosanac told Webster. “They’re not even in your photo image area, so they weren’t captured on the phone at all.”

The full measure of utility

For Bosanac the bodybuilder, AHI technology could have saved many unfortunate returns. And it delivers on the promise of helping retailers build customer loyalty by taking the guesswork out of shopping online.

But developers using AHI’s technology have discovered use cases that may ultimately have more of an impact on our well-being than allaying the irritation of whether we’re a size 2 or 8 at J. Crew. this season.

In telehealth, AHI provides web camera capability to get live vital signs during call. And that now goes through the final parts of an acquisition that will add a musculoskeletal assessment capacity.

Accurate mobile body scans could also help consumers save on health insurance, simplifying the underwriting process by giving insurers an easier way to assess risk, Bosanac said. Over time, with regular scans, it also allows them to reward those they insure for improving their health and reducing their risk of diseases like diabetes and heart disease.

“There are two reasons why they may want to do this,” he said. “First, better health outcomes mean fewer payments. But second, it actually means grip. It means, “Hey, Prudential, take care of me; UnitedHealthcare, take care of me. ‘ So they take care of me day to day, and I don’t pay for it.

He said the possibilities are only limited by the imagination of the companies with which AHI works.

“We’re a B2B, so we partner with some really smart organizations that want to take care of all the elements of a person’s well-being,” said Bosanac.



On: It’s almost time for the holiday shopping season, and nearly 90% of American consumers plan to do at least some of their purchases online, up 13% from 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed over 3,600 consumers to find out more about what drives online sales this holiday season and the impact of product availability and personalized rewards on merchant preferences.


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