VSBLTY RECEIVES U.S. PATENT FOR AN INNOVATIVE CONTENT MANAGEMENT SYSTEM THAT INCORPORATES BIOMETRIC AND PROXIMITY CONTENT TRIGGERS

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PHILADELPHIA CREAMVSBLTY Group Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a leading provider of retail and security analytics technology software, today announced that the US Patent and Trademark Office issued Patent No. 11,481,809 for the company’s software platform that enables specific content to be triggered by biometric and proximity triggers while ensuring the utmost in identity and privacy protection, as no data collected can be inferred from personally identifiable information.

The patent is the first granted to the company, initially for use on large vending machines, with additional applications to follow.

Using advanced face detection and classification techniques, the system determines each customer’s facial characteristics to determine whether they will be targeted with specific product or brand messaging based on age or gender. . The software will trigger ads if the brand is targeting men or women or customers of a particular age group and will automatically serve content based on the customer’s particular demographic profile. The software also has the ability to change content based on the customer’s proximity to the screen. A set of content is designed to grab the customer’s attention from thirty feet away. The content then triggers again ten feet from the screen to further engage the customer, and finally, once again, to the point where the customer interacts with the content by touch or by scanning a QR code.

In announcing the award of the patent, the co-founder and CEO of VSBLTY jay huton said, “It is widely recognized that brand marketing is vastly improved when there is greater granularity and better audience insight. Having an interactive platform that delivers advertising messages based on reaching a particular target audience ensures that brands develop more effective advertising campaigns, especially when a buying decision can be made. This results in the delivery of more valuable ad impressions. VSBLTY’s main goal is to help brands and retailers reach and interact more effectively with their customers, which is why this patent is a major advantage for VSBLTY.

Also, the software can be enhanced when used for security purposes by adding an organized database to monitor and track all potential security threats posed by buyers known to be past violators. This advanced artificial intelligence application can identify both weapons and persons of interest such as known shoplifters.

VSBLTY technology improves customer engagement and audience measurement using machine learning and computer vision. Its industry-leading VisionCaptor and DataCaptor software combines motion graphics and interactive brand messaging with industry-leading computer vision metrics and insights. VSBLTY’s AI-driven vector software provides enhanced facial recognition that is crucial to bolster today’s security requirements when recognizing weapons or suspicious people in a crowd.

Contact:

Cathy Hume

Tel: +1-416-868-1079

Email: [email protected]

About VSBLTY

Based at philadelphia creamVSBLTY (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) (“VSBLTY”) is the global leader in proactive digital signage, transforming commercial and public spaces as well as location-based media networks with audience measurement software and security in SaaS mode that uses artificial intelligence and machine learning. Its proprietary technology integrates efficiently with other digital retail solutions, including QR codes and mobile apps. The company is also credited with pioneering the implementation of the Store as a Medium program that enables brands to reach customers when and where purchasing decisions are made while generating new source revenue for retailers.

(C) 2022 electronic news edition, source ENP Newswire

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