Zenni Eyes Arb. In the biometric privacy suit “Virtual trial”

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By Hannah Albarazi (September 9, 2021, 7:56 p.m. EDT) – Zenni Optical told Illinois federal court on Wednesday that an alleged class action claim alleging that the online eyewear retailer’s “virtual trial” feature violates State biometric privacy law must be forced into arbitration because the consumer behind this and four other similar lawsuits agreed to arbitration simply by visiting Zenni’s website.

Sherry Cruz, an Illinois resident who filed separate alleged class actions against California online retailer Zenni, Ulta Beauty Inc., EyeBuyDirect Inc., MAC Cosmetics Inc. and Glasses USA Inc. earlier this year, is seeking to prevent companies from allegedly unlawful collection, use, storage, and disclosure of their personal data and that of other Illinois residents …

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